Preliminary Survey Findings on Travel Technology
Runzheimer recently surveyed Travel Management Network (TMN) members on their airline negotiation capabilities. This survey reports on organizations airline negotiations, including type of discounts and percent savings, arrangements that reap the highest cost savings, soft dollar benefits and overall satisfaction with airline negotiations. Highlights from the survey (currently based on 48 respondents) are listed below. Full survey results will be available soon.
About Survey Respondents
Respondents to our survey represent organizations of various travel expense budgets. Thirty percent of respondents maintain budgets of $5 million or less, 35% have budgets between $5 million and $20 million, and 35% have total travel expenses of more than $20 million (Table 1).
Table 1 Respondents’ Annual Travel Expense Budget |
|
Percent of Respondents |
|
$1,000,000 or less |
11% |
$1,000,001 - $5 million |
19% |
$5,000,001 - $10 million |
15% |
$10,000,001 - $20 million |
20% |
$20,000,001 - $50 million |
24% |
More than $50 million |
11% |
Overall |
|
Average |
$46,237,794 |
Median |
$16,800,000 |
Survey Highlights
Airline negotiations are essential to most corporate travel programs, and travel managers are often evaluated on the results of their agreements. Nearly all respondents to our survey (96%) report they negotiate with airlines. Of these respondents, two-thirds conduct negotiations on their own. Eighteen percent of respondents allow their travel agency to negotiate on their behalf while 16% report negotiations is a joint effort (Table 2).
Table 2 (Of Organizations that Negotiate with Airlines) |
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Percent of Respondents |
||||||
Negotiator |
1996 |
1998 |
2000 |
2002 |
2004 |
2006 |
Organization negotiates |
30% |
45% |
37% |
45% |
69% |
66% |
Travel agency negotiates |
26% |
23% |
16% |
32% |
7% |
18% |
Both organization and travel agency negotiate |
44% |
32% |
47% |
23% |
24% |
16% |
Runzheimer Comments: We continue to see a trend in travel managers that view negotiations as one of their prime responsibilities—one that will uphold the value of a managed travel program and support cost savings initiatives.
Volume discounts continue to outrank net fares as the most successful negotiated fare as reported at 67% and 53%, respectively (Table 3). An additional one-half of respondents seek system discounts. However, 30% of respondents report that volume and system discounts reap the highest cost savings, followed by net fares (11%) and fixed fares for travel between specific cities (Table 4).
Table 3 |
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Percent of Respondents |
||||||
Type of Discount |
1996 |
1998 |
2000 |
2002 |
2004 |
2006 |
Volume discount |
58% |
50% |
41% |
53% |
66% |
67% |
Net fares |
N/A |
N/A |
N/A |
67% |
51% |
53% |
System discount |
N/A |
N/A |
N/A |
51% |
45% |
49% |
Meeting/group discounts |
50% |
45% |
31% |
37% |
49% |
36% |
Discounts on all fares for travel between specific cities |
50% |
43% |
41% |
39% |
33% |
33% |
Fixed fares for travel between specific cities |
N/A |
N/A |
19% |
31% |
35% |
27% |
Other |
4% |
6% |
6% |
8% |
12% |
4% |
*Total does not equal 100% because of multiple answers N/A – Not Asked |
||||||
Table 4 |
||
Percent of Respondents |
||
2004 |
2006 |
|
System discounts |
25% |
30% |
Volume discounts |
26% |
30% |
Discounts on all fares for travel between specific cities |
11% |
14% |
Fixed fares for travel between specific cities |
16% |
11% |
Net fares |
11% |
11% |
Meeting/groups discount |
N/A% |
2% |
Other |
10% |
2% |
Table 5 clearly demonstrates that most travel managers continue to negotiate all fare types as reported by 80% of respondents. Gaining in popularity is negotiating for discounts on specific city pairs (53%), on specific fares (37%), on specific flights (23%), and off-peak travel (13%). An increase in negotiated fares for group travel and meetings is also evident.
Table 5 |
||||
|
Percent of Respondents |
|||
Type |
1999 |
2001 |
2004 |
2006 |
On all fare types |
72% |
63% |
42% |
80% |
On specific city pairs |
44% |
25% |
33% |
53% |
For ad hoc meetings |
31% |
25% |
18% |
40% |
For group travel |
35% |
25% |
27% |
40% |
On specific fares (e.g., first class) |
19% |
12% |
6% |
37% |
For training meetings |
31% |
17% |
14% |
27% |
On specific flights |
25% |
5% |
13% |
23% |
On off-peak travel |
16% |
3% |
6% |
13% |
*Total does not equal 100% because of multiple answers |
||||
The average percent discount (off normal coach) associated with the discounted fares noted in the above table is shown in Table 6. Discounts on specific fares yield the highest potential savings reported at an average 26%. The average negotiated discount on off-peak travel is 23%, a 22% discount on specific flights, and the average discount on specific city pair travel is reported at 22%.
Table 6 |
|
|
Percent |
Type |
2006 |
On specific fares (e.g., first class) |
26% |
On off-peak travel |
23% |
On specific flights |
22% |
On specific city pairs |
22% |
For group travel |
14% |
For training meetings |
14% |
For ad hoc meetings |
12% |
On all fare types |
12% |
*Total does not equal 100% because of multiple answers |
|
Most respondents (31%) report their average negotiated discount to be between 6% and 10% as shown in Table 7. A dramatic increase is shown in the percent of respondents who have secured a discount of 5% or less. It seems quite evident that substantial discounts are becoming difficult to achieve by most respondent organizations.
Table 7 (Of Organizations that Negotiate Discounts) |
||||
|
Percent of Respondents |
|||
Discount |
2000 |
2002 |
2004 |
2006 |
5% or less |
8% |
6% |
4% |
21% |
6% to 10% |
22% |
24% |
23% |
31% |
11% to 15% |
26% |
18% |
19% |
17% |
16% to 20% |
24% |
20% |
15% |
10% |
21% to 25% |
8% |
18% |
14% |
14% |
26% to 30% |
6% |
8% |
13% |
2% |
More than 30% |
6% |
6% |
13% |
5% |
*Total does not equal 100% due to rounding |
||||
Fifty-three percent of respondents report the use of simplified fares as an alternative to negotiating in some markets (Table 8). Sixty-three percent of this group of respondents does not believe the introduction of guaranteed lower airfares has simplified their air travel program.
Table 8 (Where/When Available) |
|
Percent of Respondents |
|
Yes |
53% |
No |
46% |
An equal percentage of respondents (50%) using simplified fares report either a reduction in air travel spend or have not realized cost savings through its use (Table 9).
Table 9 |
|
Percent of Respondents |
|
Yes |
50% |
No |
50% |
Three-fourths of respondents report they negotiate with airlines for “soft-dollar” benefits. Upgrade coupons remain the number one “soft dollar” benefit received by respondents (88%) as shown in Table 10. Airline club memberships are making their way back to percentages seen in the ‘90’s, this year reported at 52%. Also making a resurgence is “bartered-for” airfares, increasing 13 percentage points since 2004.
Table 10 |
||||
|
Percent of Respondents |
|||
Soft Dollar Benefit |
1999 |
2001 |
2004 |
2006 |
Upgrade coupons |
85% |
77% |
87% |
88% |
Airline club memberships |
54% |
35% |
49% |
52% |
Waiver of advance purchase restrictions |
35% |
27% |
38% |
36% |
Special wait-list clearance |
35% |
23% |
33% |
36% |
Waiver of Saturday-stay restrictions |
35% |
15% |
15% |
24% |
Bartered-for airfares |
73% |
73% |
8% |
21% |
“Bartered-for” goods or services |
46% |
15% |
13% |
6% |
Other |
8% |
8% |
28% |
24% |
*Total does not equal 100% because of multiple answers |
||||
Thirty-nine percent of respondents take a neutral stance on satisfaction with their airline negotiations (Table 11). Thirty-four percent of respondents report satisfaction while 18% are either dissatisfied or very dissatisfied with their negotiations.
Table 11 |
|||||
|
Very Dissatisfied |
Dissatisfied |
Neither Satisfied nor Dissatisfied |
Satisfied |
Very Satisfied |
Satisfaction level |
7% |
11% |
39% |
34% |
9% |
More than one-half of respondents report that airline negotiations have been more difficult then in previous years (Table 12). However, 23% of respondents believe that negotiations are an improvement.
Table 12 |
|
Percent of Respondents |
|
More difficult than before |
52% |
An improvement over previous years |
23% |
Less important to our overall program objectives |
11% |
Easier, the airlines more receptive |
7% |
Other |
11% |
*Total does not equal 100% because of multiple answers |
|
Respondent comments on airline negotiations include:
Runzheimer Recommends: We advise that you begin negotiating with a single carrier on one city-pair—the quickest way to ruin a deal is to play one carrier against another. Remember the basic principles of negotiations:
Our new travel service, Runzheimer Travel Source™ can assist you with capturing timely and accurate data intelligence that uphold your volume and market share commitments, plus much more. For more information, click here:
http://www.runzheimer.com/web/tms/RunzheimerTravelSource.aspx
ANNAPOLIS, MD (April 6, 2006) – Asia is growing in popularity more rapidly than any other overseas destination among American travelers, as 2005 visitors increased by 10% over 2004 (Source: U.S. Dept. of Commerce). In 2005 alone, more than 4.7 million Americans visited Asia, an increase of 34% compared to 2000. For the same period (2000 vs. 2005), U.S. visitors to Europe increased only 3%. China’s continued economic expansion is fueling much of the growth, and this expansion brings a heightened awareness for the region. The 2008 Summer Olympics will be held in Beijing. The 2010 World Expo will be held in Shanghai. American professional sports organizations, such as the National Football League, National Basketball Association and Major League Baseball, increasingly have been incorporating Asian venues for exhibition games. Business opportunities have brought many American workers to Asia, and this business travel exposure has led to return vacations for leisure purposes.
Travel throughout Asia also continues to be among the most affordable in the world. Competitive international airfares put Asian destinations within similar price ranges as European destinations. Yet favorable exchange rates in China, Thailand, India and Vietnam mean that U.S. dollars buy far more in the way of lodging, dining and shopping. U.S. and international airlines and hotel companies have been moving rapidly to meet the increasing demand. Over the past year, Continental Airlines and American Airlines have launched new daily non-stop flights to China, and in 2006 Air China, China Southern and China Eastern will be launching new daily non-stop flights between San Francisco, Los Angeles and New York and Shanghai, Beijing and Guangzhou. With the addition of larger aircraft from Boeing and Airbus, projected to be in service by 2007, the expansion is projected to continue.
For more information contact Paul Cohen or John Riggin at
Travel Price Snapshot: A day in . . .
City |
Per Diem |
| Atlanta, GA | $194.26 |
| New Delhi, II | $213.89 |