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Data Study Explores Recruiting Employee Talent Across Generations

Press Release.


Runzheimer Explores Recruitment Practices and Preferences of Employee Talent Across Generations

Runzheimer study brings insight to the disconnect between human resources professionals’ perceptions and job seekers’ preferences in a new research report

WATERFORD, Wis. - March 2, 2016 – Runzheimer, a business vehicle, relocation information, and expense management services provider, recently conducted a study, “Recruiting Multigenerational Talent,” which delves into how human resources departments are attracting talent and what jobs seekers actually want.

The report takes a closer look into multigenerational preferences of employer policies and programs, with a particular focus on relocation and business vehicle packages, offering HR departments insight into recruiting and retaining top talent.

“Our goal is to call attention to the obvious divide between job seekers and human resources departments,” said Donna Koppensteiner, senior vice president of business development at Runzheimer. “In order to attract top talent and improve retention, employers need their HR professionals to have a thorough understanding of what potential employees want from programs and perks.”

Some findings from the study include:

  • More than 72 percent of job seekers would prefer regular remote work days over a company car
  • Fifty-six percent of HR professionals feel it’s more difficult to entice millennials to relocate compared to other generations
  • Job seekers identify job security as the most important incentive in a relocation package, which HR professionals say is the least common incentive actually offered

The study also explores forward-looking vehicle trends that could impact the enterprise, such as the connected car, and generational views around these trends. For example, the study found that 21 percent of respondents perceive the connected car as a potential threat to driver privacy.

“All of this connectivity means that new transportation experiences are going to continue to evolve rapidly,” said Director of Product Innovation at Runzheimer Matt DeWolf. “We are entering an unprecedented era of open automobile technology, and we’re seeing a variety of reactions across generations.”

Read the full “Recruiting Multigenerational Talent” study.

About Runzheimer

Founded in 1933, Runzheimer connects people, companies and their vehicles in ways that drive superior productivity and impactful business intelligence. We provide expertise, technology and world class customer service that empowers companies to move their businesses forward with confidence. As a result, our customers are able to better manage cost, reduce business risk and increase employee satisfaction in the mobile workplace. Runzheimer is the leader in workforce mobility programs, designing and delivering fair, accurate and defensible™ business vehicle programs, relocation information services and business expense solutions. We are highly renowned and recognized for our market leading service delivery focus, an integral part of our corporate culture.